Joseph Goebbels said “If you tell a lie big enough and keep repeating it, people will eventually come to believe it.” In the era of big data, however, numerous smaller lies, guided by machine learning, may be more effective than a few big lies. And even the literal truth seasoned with innuendo will do. Studies show that the salient concept in a statement can persist and dominate the literal truth in which it is embedded....
via Scientific American - Official RSS Feed
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